![]() ![]() Additionally, we heard that cost inflation is more likely to affect Truck Hero’s accessories business than tonneau cover sales, with the former expected to face stronger headwinds than the latter overall. Supply-chain issues and product shortages - expected to last until Q1 2022 - were noted as medium-term challenges for the industry at large. “I think both directions are key for them,” they said. The expert also shared their views on whether Truck Hero’s top-line growth over the next couple of years is likely to be primarily through acquisitions or organic. The threat from brands such as WeatherTech was also discussed. With overseas players targeting lower-cost customers, the expert is confident that Truck Hero will “win every time” if it continues to focus on new truck sales and “being the superior product”. While the specialist doesn’t expect significant change on the horizon, “there’s a little bit of concern at the jobber level with the accessory side of Truck Hero due to lower prices” from overseas brands and Amazon. “Some of the trends that… are going to be strong… is the price of trucks going up, so the quality of products that people are wanting, they’re willing to pay a little bit of a higher dollar.” Although the specialist expects the private label industry to continue growing, this should not stifle Truck Hero, which “does such a great job of marketing” and has a strong brand.Īfter sharing their views on how demand is expected to trend across the product categories Truck Hero plays in, the former VP discussed the company’s client base and Truck Hero’s relationships with its jobbers. The Interview started with an overview of the aftermarket truck accessories segment. Truck Hero well positioned to capture business from rising prices ![]()
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